opinion leaders

opinion leaders
уважаемые граждане, формирующие общественное мнение

Politics english-russian dictionary. 2013.

Смотреть что такое "opinion leaders" в других словарях:

  • opinion leaders — See consumer groups …   Big dictionary of business and management

  • Opinion leadership — is a concept that arises out of the theory of two step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. This theory is one of several models that try to explain the diffusion of innovations, ideas, or commercial products. The… …   Wikipedia

  • opinion leader — oˈpinion ˌleader cross ref from leader needed this didn t quite seem to fit there noun [countable] MARKETING someone whose opinion is respected and who influences what people in a group or society buy: • Opinion leaders may be important in… …   Financial and business terms

  • opinion leader — {{hw}}{{opinion leader}}{{/hw}}s. m.  e f. inv.  (pl.  ingl. opinion leaders ) Chi, grazie al suo prestigio e autorità, ha una funzione di guida nei confronti dell opinione pubblica …   Enciclopedia di italiano

  • Opinion Leader — Der Begriff Meinungsführer geht auf Untersuchungen von Paul Felix Lazarsfeld und anderen Wissenschaftlern zur US Präsidentenwahl 1940 zurück ( The People s Choice [1]). Auf der Grundlage dieser Studie entwickelten die Autoren ein Zwei Stufen… …   Deutsch Wikipedia

  • Opinion leader — Der Begriff Meinungsführer geht auf Untersuchungen von Paul Felix Lazarsfeld und anderen Wissenschaftlern zur US Präsidentenwahl 1940 zurück ( The People s Choice [1]). Auf der Grundlage dieser Studie entwickelten die Autoren ein Zwei Stufen… …   Deutsch Wikipedia

  • opinion-leader research — /əˌpɪnjən li:də rɪ sɜ:tʃ/ noun research into the attitudes of opinion leaders …   Marketing dictionary in english

  • Opinion polling for the Croatian parliamentary election, 2011 — started early after the previous election with polls on individual parties. As electoral coalitions were formed, coalition ratings started to be polled as well. The poll results below are listed by category and ordered in reverse chronological… …   Wikipedia

  • Opinion polling for the United Kingdom general election, 2010 — In the run up to the general election of 2010, several polling organisations carried out opinion polling in regards to voting intention in Great Britain (i.e. the UK excluding Northern Ireland, which is usually excluded from such voting intention …   Wikipedia

  • Opinion publique — Pour les articles homonymes, voir L Opinion publique (homonymie). L’opinion publique est l ensemble des convictions et des valeurs plus ou moins partagées, des jugements, des préjugés et des croyances de la population d une société donnée. On… …   Wikipédia en Français

  • Opinion poll — An opinion poll, sometimes simply referred to as a poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then… …   Wikipedia

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